The Right Mindset

14Aug 2020

As an endurance athlete, I know a few things about facing challenging obstacles and the power of resiliency. I would even argue, that by coincidence, I was perhaps one of the few people on the planet who had unknowingly prepared myself mentally, emotionally and spiritually for COVID-19 in the two years leading up to the […]

22May 2019

Consider this scenario: Chuck is a successful CEO of a marketing agency. His firm is widely known as one of the best in the nation, largely due to Chuck’s personal 25-year track record. Jerry is a recent newcomer to Chuck’s firm—hired to head up Chuck’s online engagement division. Jerry was recruited largely due to his […]

06Mar 2019

As I explained in an earlier article, it’s important to diversify your prospecting efforts because sometimes your pipeline slows down, and you need to quickly fill it back up with an infusion of good-fit leads. When used correctly, and in tandem with the help of a referral partner, a feed list is an effective way […]

06Feb 2019

A few weeks ago, a discouraged business owner (whom I’ll call Bob) and I were discussing the importance of lead generation and its role in creating a thriving business. He began espousing the merits of developing solid strategic partnerships—going so far as to claim, “It should be the only method necessary to obtain high quality prospects. Other approaches are just a waste of time.” His statement didn’t sit well with me, and here’s why.