06Feb 2019

A few weeks ago, a discouraged business owner (whom I’ll call Bob) and I were discussing the importance of lead generation and its role in creating a thriving business. He began espousing the merits of developing solid strategic partnerships—going so far as to claim, “It should be the only method necessary to obtain high quality prospects. Other approaches are just a waste of time.” His statement didn’t sit well with me, and here’s why.