All posts by: Will Turner

About Will Turner

In the past month, I’ve been talking to my clients about the latest trends I see in the area of sales and marketing. One of these trends is the “integration” of content marketing and sales as a way to strategically get new customers and retain existing ones. Are you keeping up with the times? While […]

Pushiness is not sexy. Are you scaring your prospects away with unwanted sales pressure? In my many years as a Director of Sales, and then later as a sales trainer and coach; one principle has always been front and center with my approach – you need to eliminate sales pressure. In the old days (yes, […]

It’s a huge opportunity. You’ve spent hours and hours preparing to deliver a presentation at your industry conference. Will this set you up as an expert and lead to lots of business opportunities? Or will this just be a big time-suck that distracts you from other important work tasks? The answer to these questions lies […]