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MP3 The Business Disruptors Series

The Business Disruptors Series

The Game-Changing Strategies YOU Need To Thrive In Today’s New Reality

Since the economy turned upside down, more than a few of the best business practices have not only changed but have made seismic shifts. One thing is for certain, doing more of the same old thing is not working. So we studied the latest trends, conducted focus groups with top business leaders and researched what the most successful companies are doing to kick butt.  The common denominator is that these emerging superstars are executing strategies that aggressively address the 5 Key Business Disruptors.
  • The Generational Shift
  • Heightened Price Sensitivity
  • Increased Competition
  • Lack of Differentiation
  • Reduced Client Loyalty

In this 130 Minute audio download, you’ll get:

Part 1: Riding The Generational Tsunami 

How to engage and sell to the different generations because one size does NOT fit all
Here's a taste: [audio mp3="http://www.refuseordinary.com/wp-content/uploads/2016/04/Tsunami-Sample.mp3" preload="auto"][/audio]
  • The shocking truth about what’s happening NOW 
  • Selling to Boomers 
  • Selling to Gen Xers 
  • Selling to Millennials 
  • How to incentivize and motivate a Millennial sales force 
  • Key Takeaways and Action Items  

Part 2: Handling Price Sensitivity 

When to negotiate and how to stand firm without sacrificing your profit margins
Here's a taste: [audio mp3="http://www.refuseordinary.com/wp-content/uploads/2016/04/Price-Sensitivity-Sample.mp3" preload="auto"][/audio]
  • Your client likes your offer but wants a lower price…now what? 
  • Key factors to consider BEFORE you start negotiating 
  • The secrets to negotiating prices AND protecting margins 
  • How to keep yourself in check 
  • Addressing the big FEAR everyone has – losing a big client 
  • Key Takeaways and Action Items 

Part 3: Getting Paid To Stand Out 

How to set yourself apart in a sea of competition and gain unbreakable client loyalty
Here's a taste: [audio mp3="http://www.refuseordinary.com/wp-content/uploads/2016/04/Stand-Out-BIG-sample.mp3" preload="auto"][/audio]
  • What actually drives client loyalty 
  • Providing unparalleled value and landing a huge client 
  • Being an expert and serving a Bull’s Eye Market
  • A formula which truly sets you apart and lands more clients 
  • What you MUST provide your client 
  • Key Takeaways and Action Items 
“My business is up 25% in comparison to this time last year!” --A. Burgess, Partner; Sands Anderson PC
6 Ways To Avoid Lowering Your Prices And Sacrificing Your Profits
You’re in the running for a big deal. It’s a great fit for your company and you’re excited about adding such a prestigious name to your client list. There’s only one catch. They want you to lower your price (rate) by 20%.   Arghh!!! What do you do? Do you: A.) Lower your price to […]
Competition Is Fierce! Are You Up For The Challenge?
As I study the trends that are impacting sales and marketing performance, one thing is clear. Competition is strong and it is only getting stronger. While competition can be great for consumers, how is your organization being impacted? And more importantly, what can you do to end up on top of the heap? There are […]
Client Loyalty Is Historically Low – And It’s Not About Price Or Competition
Business disruption happens when maintaining the status quo is not a viable strategy. In other words, what worked before is no longer working. And if you don’t make some changes to how you do business, you’re going to suffer the consequences. One of the biggest disruptors today is declining customer loyalty. According to many sources, […]
The Data Is In…How To Get Explosive Business Growth
I was talking to a former client yesterday and she shared how her business was booming, which is always music to my ears. She was booked for several months in advance, something she was not used to in her line of work. She was also wrapping up her best year ever, as far as growth […]
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