Differentiation and Positioning

04Aug 2015

Proving yourself repeatedly in the marketplace results in greater numbers of people hearing about you, reading about you, and seeing you in action—and this is key for success in any professional endeavor. I recently wrote an article about ways to gain more “street cred,” (i.e. a reputation for consistently “delivering the goods”) and I presented […]

20May 2015

Whether you think the economy is still screwed up, or you think we’re moving towards another golden era in business—one thing is clear: the current changes in the market place have made it tougher than ever for a business to survive, much less thrive. I recently had a conversation with a colleague, discussing significant changes […]

06May 2015

As I mentioned in my last article, most people who claim to have a 95% close rate are either stretching the truth or using some slick sales language. However, your chances of a higher close rate will be greatly increased by implementing a well thought-out, well-executed Referral Partner Cultivation Process (RPCP). Again, finding the right […]

24Mar 2015

Prior to the advent of the internet, face-to-face interaction was the quintessential skill required for getting ahead in all areas of life—personally, socially, and professionally. Nowadays, the exact opposite seems to be the case: social media is the new prerequisite, both for social advancement and also for gaining a competitive edge in the marketplace. This, […]